Teens, Young Kids

Norman & Jules is a specialty toy store, offering a carefully curated selection of high-quality toys, games, and crafts for children of all ages. Many of the toys are handcrafted or made from sustainable materials, making them both beautiful and eco-friendly. The store is known for its warm and welcoming atmosphere, and visitors are encouraged to browse the selection at their leisure or ask the friendly and knowledgeable staff for recommendations. In addition to toys, Norman & Jules also hosts a variety of workshops and classes for children and families, such as crafting, storytelling, and music classes.

Young Kids

The Funko Monster Factory is a special section within the FAO Schwarz store. This section is dedicated to all things related to Funko, a company that specializes in creating collectible figurines based on popular characters from movies, TV shows, and video games. The Funko Monster Factory within FAO Schwarz features a wide variety of Funko products, including rare and exclusive items that are not available anywhere else. In addition to its selection of collectibles, the Funko Monster Factory also offers interactive experiences, such as photo opportunities with life-sized Funko figures, and workshops where visitors can create their own custom Funko figurines.

Young Kids, Teens

The Mosaic Maker is a unique feature of the LEGO Store on Fifth Avenue in New York City. This interactive experience allows visitors to create their own custom LEGO mosaic portrait using a special computer program and LEGO bricks. Visitors can upload a photo of themselves or someone else and the program will convert the image into a LEGO mosaic design, which can then be assembled using LEGO bricks provided by the store. The Mosaic Maker is a fun and creative way to make a personalized LEGO souvenir that is both unique and meaningful.

Young Kids, Teens

The LINE Friends Store in Times Square is a popular retail store located in the heart of New York City. It features merchandise featuring the cute and lovable characters from the LINE messaging app, such as Brown, Cony, Choco, and Sally. Guests coming to the store will be wowed by "Mega Brown," an enormous version of the lovable bear which sits right in the middle of the store.

Young Kids

"Barbie Styled by You" is a unique experience offered at the FAO Schwarz store. Visitors can customize their own Barbie doll by selecting the doll's hair color, skin tone, outfit, and accessories. The process starts by selecting a basic Barbie doll and then working with a stylist to create a personalized look. Visitors can choose from a variety of clothing options and accessories, including shoes, purses, jewelry, and hats. Once the doll is fully styled, visitors can take their custom creation home as a one-of-a-kind souvenir.

Young Kids, Teens

The LEGO Minifigure Factory is an interactive experience offered at the LEGO Store. Visitors can design their own custom LEGO minifigure by choosing from a selection of pre-made body parts and accessories, such as hats, hair, and accessories. The process starts by selecting a basic minifigure body, and then adding custom elements to create a unique design. Visitors can use touchscreens to design and preview their creations, and then watch as the minifigures are assembled right in front of them. The finished minifigures can be taken home as a personalized souvenir of the visit.

Teens

Toy Tokyo is a popular collectibles store. It specializes in a variety of Japanese and American pop culture collectibles, including toys, action figures, comics, and designer vinyl figures. The store has a large selection of limited edition and exclusive items from popular franchises like Star Wars, Marvel, DC Comics, and more. Toy Tokyo also hosts special events and signings with artists and creators in the collectibles industry.

Young Kids

The American Girl Place store is a popular destination for children and their families. The store offers a range of products and experiences centered around the American Girl dolls and brand. Visitors can browse the store's extensive collection of dolls, clothing, accessories, and books, as well as participate in a variety of activities and events, such as tea parties, cooking classes, and craft workshops. The store also includes a hair salon where visitors can get their dolls' hair styled and a photo studio where they can take pictures with their dolls. The American Girl Place store is a fun and interactive experience that offers something for children of all ages.

Young Kids, Teens

The experience brings walls, floors, and ceilings to life with interactive animated content, lighting, sound, and music to invite kids to play in a virtual world that plays right along with them.

Young Kids

CAMP is a unique retail store, offeromg a variety of products and experiences for families and kids, including toys, clothing, and home goods. The store has a rotating theme every few months, and each theme includes interactive exhibits, workshops, and events. Some of the past themes have included space, cooking, and art. The store also has a cafe and a play area for kids. CAMP is a popular destination for families looking for a fun and unique shopping experience in New York City.

Young Kids, Teens

Dance on the giant piano. It's one of those iconic only-in-NYC images, Tom Hanks and Robert Loggia making music with their feet, the uber-charming 'giant piano' scene from the movie Big.

Young Kids, Teens

The Disney Store in Times Square is a retail store that sells Disney merchandise such as clothing, toys, accessories, home decor, and other items related to Disney movies and characters. The store is designed to create a magical atmosphere for customers, with colorful displays and larger-than-life Disney characters throughout the store. There are also interactive displays, such as a Magic Mirror that allows customers to see themselves dressed as their favorite Disney characters.